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What
can a web site do for me?
Anything you want it to! A web site can express personal
interests or showcase business goals and services.
It can be static or change daily, and can range from
plain text to a full multimedia experience. A web
site can also:
What's
my budget?
A
web site's main purpose is to distribute information; in most
cases that translates into advertising power. So if you have an
advertising budget, then you have a web site budget. Your web site
budget should reflect he amount of revenue or benefit you expect
your site to produce.
Do
I really need a web site?
Some companies do all of their transactions online; their sites
are their income. For everyone else, however, a site is a question
of cost vs. benefit. Some companies don't need billboards,
relying on word of mouth and personal connections to draw in customers.
In the same way, many businesses simply won't need a web site.
That said, web sites are an extremely versatile advertising platform.
The question you need to ask yourself is whether advertising via
the web will be more effective than advertising in other media.
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